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Don’t Become a Commodity with Expert Credit Union Marketing Materials

It can be hard for today’s consumer to know which way to turn when it comes to their financial needs. They are bombarded from all sides with “special” auto loan and personal loan packages, providing them with too many offers to choose from in many cases. How can today’s credit union compete in this kind of playing field? By not allowing themselves to be seen as just a commodity. Your own auto and signature loan products need to be presented with the highest quality credit union marketing materials that you can possibly provide if you wish to go up against the “big boys” and their gigantic marketing budgets and machines.

There was a day in the quaint past when a local credit union could get away with sub-par marketing materials that lacked any sense of modern design or sophistication, and were not presented in a consistent, comprehensive way. Those days are gone. If you are not coordinating all of your marketing efforts together, into one cohesive whole, you are now seen as backwards and as an institution that can’t keep up with the times – or member needs. You simply cannot afford to present your credit union’s image in this manner to have any hope of maintaining high retention rates or new member acquisitions.

At The CU Solution we see credit unions every day that have fallen behind the times with their credit union marketing, both online and in physical print, and that are hoping to catch up to their larger or more forward thinking competitors. Don’t let your institution fall into this trap! Contact us today at jhaynes@thecusolution.com or via phone at: (314) 494-3494 to learn more about our comprehensive promotions and marketing messages and how they can help your credit union meet and exceed its goals. Or use our online form and contact us now to get the conversation started.