Social media marketing represents the process of engaging consumers (members), building credibility, generating website traffic and increasing online conversions via social media sites.

By now most marketers and other business people, along with the general public, understand the power of social media sites like Facebook, Twitter, LinkedIn and the MANY other smaller and niche networks and social bookmarking services.

Credit Union Marketing and Social Networks

Engagement with consumers has never been more critical for businesses, and this importance will only grow as time moves forward. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and resonates more thoroughly because it comes from an organic, trusted, third-party source as opposed to the brand or company itself.

Social media marketing is of course driven directly by word-of-mouth, meaning it results in “earned media” rather than “paid” media.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.