Thanks to its speed of delivery and potential for very high ROI for your marketing dollars, credit union email marketing is a great way to stay in touch with current members and strengthen your multi-channel marketing campaigns and promotions. Consistently keep your brand in front of the people who matter most!
THE CU SOLUTION helps you integrate email campaigns into your marketing mix with a variety of services, including:
Email Newsletter Creation
The CU Solution’s graphic designers and programmers can create a branded email template that matches the precise look and feel of the rest of your credit union’s marketing materials, and load it into our email marketing campaign management system. We handle all the text each month, other than what you’d wish to provide us directly, and all the graphics; we manage your email address list(s) for you, can personalize each email for each member, and provide quick delivery.
Automated Email Marketing Campaigns
Respond to your members’ actions, or proactively market to potential members, with email marketing programs deployed automatically on your institution’s behalf.
Email usage has remained remarkably steady in recent years, even in the face of new competition from social media and mobile.
In the last year time spent on email by those 55 to 64-years-old increased by 22%. It increased 28% among those 65 years and older.
Research also shows that email is still the preferred method for receiving commercial messages of 74% of adults. So email is still a VERY powerful way to interact with your membership and get them to take action.
Contact us today to discover how working together on your credit union marketing via email marketing to your members can help your institution increase your loan volumes, grow deposits, improve retention, and increase your profitability!