Do You Have a CU Brand of Your Own? Simply put, your CU brand needs content marketing for two reasons:¬†1. Credit union branding initiatives done right tell the unique story of your institution the way you want it told.¬†2. Self-published online content serves as the ideal storytelling medium. Wait, Does My Credit Union Really Need a “Brand”? Certainly. When it comes down to the bottom line, CU brand development helps credit unions¬†generate new leads and...