Monthly Archives: August 2013

Attract Young Customers with Credit Union Mobile Banking

It’s no secret that younger people like new technology, including mobile devices. Your credit union can attract these young, tech-savvy consumers (and of course, the more mature mobile users as well) with credit union mobile banking. If your credit union hasn’t gone mobile, it’s time to learn why credit union mobile banking is so important in this increasingly digital world. Growing Demand for Credit Union Mobile Banking Mobile devices (especially the more compact smartphones) have...

Awesome Web Content in Credit Union Marketing

We hear over and over again that “content is king” because online, it is. Quality custom web content in credit union marketing can make or break your institution’s ability to rank well in search engine results, and in 2013, that can mean the difference between business success and failure, no matter the industry. Search engine optimization has come a long way since keyword-stuffing’s heyday. These days, Google, Bing, and other major search engines employ ever-more...

Offers in Credit Union Marketing Help Win Customers

In financial marketing, there is so much focus on making “calls to action” that credit unions often forget an equally important marketing component — the offer. Offers in credit union marketing comprise the promise you’re making to your target audience. Your offer is also the unique selling proposition (USP) that differentiates your credit union from competing credit unions. It is the reason your audience is given to act. Without the offer, there is no call...