Monthly Archives: March 2013

A World With More Smartphones than Bank Accounts

Bank accounts are out, smartphones are in. In 2011, some 2.5 billion people in the world were “unbanked”, as the lingo goes, according to the World Bank. By 2016, more people will have bank accounts, but in regions like the Asia-Pacific and the Middle East, even more will have smartphones, research and consulting firm Analysys Mason has predicted. As we’ve written before, the increasing availability of cheap smartphones in emerging markets is one of the most important consumer...

Online Credit Union Marketing is a Must!

Wayne Gretzky, the hockey legend, once quipped “I skate to where the puck is going to be, not to where it has been.” The same thing applies to credit union marketing trends; as credit union marketing directors & CEOs you must know what the trends are going to be – not the ones that worked well in the last decade. As you no doubt understand at some level, the fields of Marketing & Technology are...