Innovative Credit Union Marketing Ideas Steve Jobs, the late founder of Apple, once said, “Innovation distinguishes between a leader and a follower.” Credit unions that haven‘t introduced a new product lately–about the past 12 to 18 months – are not being innovative. And there are many, many institutions that fall into that category. Those are the credit unions in danger of becoming irrelevant. Is yours? Members‘ needs are changing every day, particularly in an economy...